Christina Kelly, a public relations director, has an extensive background in fashion. Working with top designers and brands, Kelly’s styles have been featured in GQ, Elle, and other leading publications.
Throughout fashion’s long and winding history, runway shows have always been a way to showcase the upcoming seasonal trends. These shows have always run exclusively as previews with only the biggest of names able to immediately purchase or reproduce the styles. However, this trend is about to change as high end, couture fashion retailers have expressed their plans for direct-to-consumer fashion shows. Style guru Christina Kelly has the scoop on why this is a fabulous idea for the industry to take on:
- Connecting high fashion with everyday fashionistas. Many women dream of being able to get their hands on the newest styles as soon as they’re announced. By releasing designs online and in stores right after the runway preview, luxury fashion labels are able to reach a wider audience of consumers. In making sure that every woman has the ability to purchase her favorite designs right away, this method allows us to better connect with brands and feel just as trendsetting as the celebrities on the red carpet.
- Keeping up with the times. With the instantaneous, get-it-now mindset of the average online shopping consumer, this change is an important step in moving fashion forward with the times. It also propels the industry at high speed, allowing new trends and styles to premiere multiple times a year rather than just once or twice for the changing season.
- Convenience. Instead of waiting months for the hot new look to be available, we are now able to immediately find the things we love after seeing them on TV or online. The old way of stirring up anticipation and letting us stew in our desire for the trends was never enough. Many of us ended up moving on to the next styles by the time the older trends hit the open market, but now we can jump right in and rock our favorite brands as soon as the new collections are released.
Christina Kelly often gives her insights and thoughts regarding the fashion industry. She is currently a public relations and fashion consultant, working with a wide variety of high-end clients. Combining an innate business sense with fashion and style helps make Christina Kelly a true asset to her clients and business partners.